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The retail media landscape is undergoing a transformation, marked by the dominance of Amazon and Walmart in retail media spend. Despite this, over 70 retail me…

[ad_1] The mega-merger of advertising giants Omnicom and Interpublic will face more regulatory scrutiny than you think – and a key sticking p…

[ad_1] Advertising giant Omnicom Group said Monday that it has agreed to acquire rival Interpublic Group in a merger that will create the bigg…

[ad_1] Advertising and marketing conglomerate Omnicom Group is in advanced talks to acquire Interpublic Group in an all-stock deal that is like…

[ad_1] NBC may be forced to swallow triple the yearly fees it has been paying to hold onto the broadcast rights for the Macy’s Thanksgiving Da…

[ad_1] In 1996, a retirement ad told of a terrible future: "They say in thirty years a burger & fries could cost $16, a vacation $12,500, …

[ad_1] Bob Iger’s Disney and other entertainment giants have reportedly resumed their ad spending on Elon Musk’s X — a year after the billiona…