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The Surprising Way AI is Revolutionizing Retail Media's Challenges AI

The Surprising Way AI is Revolutionizing Retail Media's Challenges

Sam April 24, 2025

The Impact of Artificial Intelligence on Retail Media Campaigns As artificial intelligence (AI) continues to evolve, it is revolutionizing the way media campai…

Walmart's Requirement of a 25% Advertising Budget Reveals Trust Issues in Retail Media advertising

Walmart's Requirement of a 25% Advertising Budget Reveals Trust Issues in Retail Media

Sam April 11, 2025

Retail media spending pressures are mounting as Walmart urges brands to increase their ad budgets by 25% year-over-year, despite many brands seeing stagnant sa…

Retail Media's Next Frontier: The Rise of Real-Time Bidding advertising

Retail Media's Next Frontier: The Rise of Real-Time Bidding

Sam April 02, 2025

The retail media landscape is undergoing a transformation, marked by the dominance of Amazon and Walmart in retail media spend. Despite this, over 70 retail me…

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