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Whereas working at a furnishings retailer, Vucetaj noticed a job itemizing in a magazine for eyebrow waxing at Eliza Eyes, the primary devoted eyebrow shaping salon. “I was like, wait, this is a thing?” she says. “I didn't even realize it was a thing. I called them up and said, ‘Where do I get my license?’”
Vucetaj attended 10 months of aesthetic college whereas balancing work and being a mom. She shared her dream of one-day proudly owning her personal forehead salon and her academics have been incredulous. “They told me for the whole 10 months, 'You'll never make it just tweezing. There's no such thing as brow salons,'” she says.
It didn’t take lengthy for Vucetaj to show her academics flawed. Shortly after commencement, she got here throughout one other job itemizing in The New York Occasions—this time, for a “Brow specialist. Tweezing only.”
After sending in her resume, Vucetaj realized it was for the salon at Bergdorf Goodman, a luxurious division retailer on Manhattan's Higher East Aspect. Unaware of its elite standing, she bought the job. Throughout her time at Bergdorf within the early 2000s, she encountered New York’s higher echelon. Most had by no means gotten their eyebrows achieved earlier than, and definitely hadn’t seen Vucetaj’s grooming fashion: tweezer-only, with full brows and natural-looking hairs.
“People would ask, ‘Why fuller?’” she says. “But the trend was never thin. That's where people misunderstand. There was no reason or rhyme behind brows. They would just get them waxed.”
As an alternative, Vucetaj pointed to worldwide magnificence pageants and the brows of Jap European and South American ladies. “Beauty pageants were big then,” she says. “I'd say, 'Look, Eastern European women and South American women are known to be so gorgeous and glamorous. It's the brows!’ The American women had these skinny brows and they wouldn't stand out.”
Since Vucetaj was the shop’s first forehead specialist, she had no area to work with purchasers. As an alternative, she was instructed to stroll across the flooring and supply her companies to individuals getting manicures and pedicures. “Sometimes I'd get a bite,” she says. “I had Michael Bloomberg walking by. Kathie Lee Gifford would walk by. They would say, ‘Wait, what is this?’ And they'd watch the results out in the open.”
Quickly, magazines began calling Vucetaj for interviews. She developed nice relationships with editors like Attract founding-editor Linda Wells, Cosmopolitan editor-in-chief Kate White, O, The Oprah Journal magnificence director Val Monroe, and Fortunate editor-in-chief Eva Chen.
Two and a half years into the job at Bergdorf, Vucetaj was thriving. Manufacturers have been pushing merchandise at her, in hopes she would use them on purchasers. Regardless of her success, she continually discovered herself in a Goldilocks scenario when it got here to merchandise.
“I would try everything they had, and I didn't like anything,” she says. “Pencils would outline the brows, but you couldn't fill the inside. I would have to use a powder, but it wouldn't outline. Then the pencil color was another issue, because shades would be too red, too brown, too black.”
Most individuals on the peak of success would like to take a seat tight and reap the advantages. However Vucetaj was a founder at coronary heart. She knew she needed to go away to create the product she wanted.
