Connecting Retail Media Networks and Demand-Side Platforms
In an ever-expanding digital marketplace, advertisers are increasingly seeking straightforward pathways to access retail media networks. Insights from Koddi, a leading ad server platform, indicate that a staggering 96% of media buyers are contemplating or actively pursuing the acquisition of on-site media through Demand-Side Platforms (DSPs). Furthermore, 93% would redirect budgets from non-retail channels into retail media if programma... #StartupBusiness #Amazon #demand #demandsideplatform #demandsideplatforms #DSPs #Hesitating #liveramp #Media #placements.io #Retail #retailmedia #Retailers #topsort #Unlocking #walmart
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