President Trump's recently announced tariffs, particularly the 54% rate on Chinese imports, are sending ripples of impact throughout the consumer brands industry. This move is prompting brands to make tough decisions across various aspects of their operations. One immediate consequence is the shift in retail media spending, a change that could significantly reshape the $62 billion industry.
According to Bryan Gildenberg, a retail industry analyst, the impact of these tariffs varies greatly depen... #StartupBusiness #Amazon #chineseamazonsellers #expected #looms #major #Media #Retail #retailmedia #Shift #shock #Spending #Tariff #tariffs #TradeWar
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