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On the Small Business Radio Show this week, I talk to innovation strategist, Brian Solis who is head of Global Innovation at ServiceNow. He designs and delivers strategic engagements with important customers to advise on digital and business innovation strategies. Brian has been called “one of the greatest digital analysts of our time.”
He is an award-winning author of 9 best-selling books including In his latest book called “Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future”. Here is what we talked about:
The Evolution of Communication
Prediction Realized: Brian Solis predicted in 2010 that social media would democratize influence and transform business communication. This has largely come true, but with unintended consequences.
Polarization: Social media has also led to increased polarization, complicating how people connect and communicate.
Strategic Use of Social Media: Small business owners should leverage social media to build authentic relationships with customers. Focus on creating meaningful content that resonates with your audience.
Combat Polarization: Encourage positive engagement and foster a community that values diverse perspectives. This can help mitigate the negative effects of polarization.
The Need for Innovative Leadership
Self-Awareness and Open-Mindedness: Leaders must cultivate self-awareness and be open to new ideas and directions.
Proactive Approach: Innovation requires a proactive mindset, where leaders are willing to ask difficult questions and explore uncharted territories.
Self-Assessment: Regularly evaluate your leadership style and be open to feedback. This can help identify areas for improvement and foster a culture of continuous learning.
Encourage Curiosity: Create an environment where team members feel comfortable sharing new ideas and experimenting with different approaches.
Finding Time for Innovation
Prioritization: There is never a perfect time for innovation. Business owners must prioritize it amidst their daily responsibilities.
Learning and Exploration: Dedicate time to learning about new technologies and exploring their potential applications.
Schedule Innovation Time: Allocate specific times in your calendar for innovation activities. This could include brainstorming sessions, attending industry conferences, or exploring new tools.
Leverage Technology: Use project management tools to streamline daily operations, freeing up time for innovation.
Understanding AI’s Role
Beyond Automation: AI is often viewed narrowly as a tool for automation, but it has the potential to revolutionize business operations by augmenting human capabilities.
Adaptation: Businesses must adapt to the changes brought by AI rather than trying to revert to old ways of working.
Explore AI Applications: Identify areas in your business where AI can add value, such as customer service, marketing, or data analysis.
Invest in Training: Ensure your team is equipped with the necessary skills to leverage AI effectively. This may involve investing in training programs or hiring AI specialists.
The Importance of Experimentation
Value Creation: True innovation involves creating new value rather than merely improving existing processes.
Learning from Outcomes: Experimentation is crucial in identifying which innovations add value.
Pilot Programs: Implement small-scale pilot programs to test new ideas before rolling them out company-wide. This allows you to gather feedback and make necessary adjustments.
Celebrate Failures: Encourage a culture where failures are seen as learning opportunities. This can foster a more innovative and resilient organization.
Navigating Uncertainty
Initiative: Leaders must take initiative rather than waiting for guidance.
Potential for Leadership: Everyone has the potential to be a leader in driving innovation forward.
Empower Employees: Give your team the autonomy to make decisions and take ownership of their projects. This can lead to more innovative solutions and a more engaged workforce.
Scenario Planning: Develop contingency plans for different scenarios to better navigate uncertainty and be prepared for various outcomes.
The Future of AI and Business
Transformative Potential: AI will change how people shop, buy, and communicate.
Mind Shift: Embracing these changes requires a shift in mindset to unlock new possibilities.
Stay Informed: Keep up-to-date with the latest developments in AI and how they might impact your industry. This can help you stay ahead of the curve and identify new opportunities.
Adopt a Growth Mindset: Encourage a mindset that embraces change and sees challenges as opportunities for growth.
Social Media’s Impact
Redefining Relationships: Users need to redefine their relationship with social media, focusing on positive engagement.
Intentional Use: Use social media intentionally to foster meaningful connections.
Content Strategy: Develop a content strategy that aligns with your business goals and values. This can help you build a loyal and engaged audience.
Monitor Engagement: Regularly monitor your social media engagement to understand what resonates with your audience and adjust your strategy accordingly.
The Challenge of Truth in the Digital Age
Misinformation: The prevalence of misinformation requires individuals to take responsibility for their media consumption habits.
Critical Thinking: Encourage critical thinking and media literacy to navigate the information landscape effectively.
Fact-Checking: Implement fact-checking processes to ensure the accuracy of the information you share. This can help build trust with your audience.
Educate Your Audience: Provide resources and tips to help your audience identify reliable sources of information and develop critical thinking skills.
Listen to the entire interview with Brian on The Small Business Radio Show.
