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A Better Business Bureau (BBB) review holds significant value for potential customers. Each positive customer review has the potential to greatly enhance your business.
One of the best aspects of BBB customer reviews is that they are real, based on a real experience between the consumer and the company. The BBB verifies the source and substance of customer reviews before they are published.
Part of a Business Community
As a small business owner, you belong to a business community and frequently find yourself as a customer for others. Before making a purchase, you can conduct some research by reviewing business profiles and reading BBB reviews on the BBB website.
The BBB has been serving our business community for more than 100 years.
People put their trust in the BBB trademark and value reviews posted on the BBB’s website.
But how does it all work?
How the Better Business Bureau Handles Customer Reviews and Complaints
The Better Business Bureau goes through a step-by-step process before publishing customer reviews or a complaint to a business’s page.
Step one. The BBB verifies that there was an interaction between the reviewer and the business in the marketplace. To accomplish this verification, the BBB checks the reviewer’s email address or phone number. Additionally, the Better Business Bureau confirms the information with the business.
Anonymous reviews are not allowed. Reviews can’t include foul language.
Step two. The customer review is published on the business’s profile page on the BBB website.
The Better Business Bureau offers a dispute resolution program designed for businesses. This program allows businesses to respond to complaints or negative BBB reviews from customers. For more information, you can view the process here.
How to Find BBB Customer Reviews and Complaints
As a small business owner, you might be interested in locating a Better Business Bureau review or complaint regarding your own company or a competitor. This can help you discover consumer feedback about their experiences with your business, as well as insights from other business owners about companies you are considering working with.
You may be a potential employee who’d like to learn more about a potential employer. You may be a business owner who wants to see what customers are saying about you, a business owner considering a transaction with another company, or looking to find how to dispute a BBB complaint.
The process for searching is the same:
Go to the BBB website. From there, scroll to the bottom of the page. Use the tabs to search according to types of businesses or by the business’s name. You can search for information about “electricians” or “contractors” if you don’t know the company’s name.
What Are Customers Saying About You?
Go to your business profile page and read the reviews and complaints. Quickly responding to any complaint will help keep your rating high with the BBB.
You can also learn more about customer experiences interacting with your business, via the all-important customer review. Do customer reviews overall praise the product, but not the shopping experience? Did a customer have a negative experience with an employee?
Every customer review can be a valuable tool you can use to improve your company.
What Are Customers Saying About Other Businesses?
You can check customer reviews before buying from a company.
But there’s another reason to search BBB for profiles of other businesses — to see a customer review or complaint a competitor has received. How do they match up according to their BBB rating? Can you do better?
About the BBB
The Better Business Bureau was established in 1912, and it’s been a vital part of the business community since that time. The Better Business Bureau reports on both accredited and non-accredited businesses. Accreditation, and a favorable rating with the BBB, tells the consumer what to expect from a company.
International Association of Better Business Bureaus
Each separately incorporated Better Business Bureau is part of an International Association of Better Business Bureau organizations that span the US, Canada, and Mexico. Within the International Association of Better Business Bureau, there are individual and regional BBBs.
To learn more about the International Association of Better Business Bureaus, read: Do You Know How to Improve your BBB Ranking?
There are more than 100 separately incorporated Better Business Bureaus within the International (US, Canada, and Mexico) BBB. They are organized locally and regionally by zip code.
The Better Business Bureau includes the BBB Institute for Marketplace Trust. The BBB Institute for Marketplace Trust is a 501 (c) (3) foundation. It works within the network of each incorporated Better Business Bureau to promote educational programs for people within communities.
Studies show that consumers trust businesses accredited by the BBB. The BBB credo is to promote “honest and responsive relationships between businesses and consumers.”
How do I check a company with the Better Business Bureau?
From the BBB home page, you can use tabs at the bottom of the page to search for a company by name or type (such as contractor, used car sales, electrician).
Once you locate the company’s profile page, you can review its history of complaints and feedback. The business’s homepage will also display its location and rating.
How can I verify a business is legitimate?
The business profile as listed with the BBB will give you a lot of information about a company. This information has already been checked by the BBB.
The business profile will show the business location and contact info, and its years of operation. The profile is also the starting place for you to look at a customer review.
If the type of company requires professional licensing, bonding and registration, the BBB notes that on the business profile. The BBB encourages potential consumers to check with the appropriate agency to verify that information.
A business that is accredited has completed an extra process through the BBB. Accredited businesses have submitted their applications along with any necessary documentation to the Better Business Bureau. Additionally, the company has undergone a “check” by the BBB, which involves a review of public records and may include a personal visit to its location or a phone call.
A company achieves accreditation only after meeting the BBB standards. Once accredited, the business is allowed to use the BBB trademarks in its marketing. By learning how to get BBB accredited, you can benefit from all the advantages it provides.
How do I write a review for the BBB?
Want to add your opinion to a business profile through the BBB? Have a dispute about business practices? Start with the BBB home page. Find the business profile and get ready to enter information there.
Your opinion can’t be anonymous. The BBB must verify you’re an actual customer who had an interaction with the businesses. You must provide contact information such as email address and a contact phone number.
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This article, "BBB Reviews: A Simple Overview" was first published on Small Business Trends
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