Taylor Swift's ‘Official Eras Tour Book’ Is Coming to Target on Black Friday

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First comes the tour, then comes the movie about the tour, next comes…a book about the tour, obviously! Taylor Swift's mind.

The 34-year-old revealed on Instagram on October 15 that she's releasing a new coffee table book, kind of like a yearbook, but for the most successful tour of all time. She's calling it The Official Eras Tour Book.

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“We’ll be kicking off the final leg of The Eras Tour this week, which is hard to comprehend,” she begins the caption. “This tour has been the most wondrous experience and I knew I wanted to commemorate the memories we made together in a special way. Well, two ways actually. Excited to announce that The Official Eras Tour Book, filled with my own personal reflections, never-before-seen behind the scenes photos, all the magical memories you guys brought every single night AND …. The Tortured Poets Department: The Anthology on vinyl and CD will all be available for the first time ever only at @Target starting Nov 29th. 🤍”

Basically, Taylor Swift just made holiday shopping for the Swiftie in your life a whole lot easier. Not that that's what the Swifties are talking about in the aftermath of the announcement. Rather, they're laser-focused on the fact that the book's promo video pauses over the “Reputation” era photos of the tour. Could this be a sign of Reputation (Taylor's Version) to come? Or are we all getting played by ourselves?

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