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To generate your one page marketing plan, complete the steps below and fill out the following form.

For instructions, simply click on the little blue information buttons below next to each field.

Upload your logo from your hard drive if you’d like to have your company logo appear. This step is optional.

Once you’ve filled out the form and the information is complete, click on the “Generate Plan” button. This will automatically save your Marketing Plan as a PDF file.

Save your newly generated one page marketing plan as a PDF to your computer. Once you do so, it is yours to share, print, email, etc.

Step 1


X Describe your ideal customer

Who is the ideal customer for your product or service? Describe the physical attributes of your customer. In this marketing plan, we are focusing on describing PEOPLE and not organizations because people make buying decisions. Imagine you had a video camera following your ideal customer around, what would the camera capture? Also consider adding their frustrations and what’s important to them when they are thinking about buying your product or service.

Example:
Upscale households with incomes between $65,000 and $500,000 with an emphasis on female decision makers between the ages of 30 and 55