You've definitely heard of the upcoming movie It Ends With Us, because Blake Lively has been promoting it nonstop for months. But you know who hasn't been quite as visible on the press tour? The film's other star and director, Justin Baldoni. Once the internet noticed this, it sparked a whole host of speculation that there is and/or was some kind of drama happening behind the scenes.
Let's break it down.
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No one in the cast seems to be taking pictures with him
Looking through photos from the movie's premiere, some creators on TikTok noticed that while the rest of the cast is photographed together, it doesn't seem like anyone took photos with Baldoni. Instead, Baldoni posed on the carpet with some of his friends.
It looks like Baldoni has been unfollowed by the rest of the cast
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Lively, It Ends With Us book author Colleen Hoover, Jenny Slate, and Brandon Sklenar all appear to have unfollowed Baldoni on Instagram.
Jenny Slate gave this weird interview on the red carpet
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Asked what it was like having Baldoni as both a scene partner and a director, Slate pivoted and said that it's a “tough job” to do both things at once, and that she, herself, wouldn't want to have two jobs at the same time.
Baldoni's podcast co-host and friend, Liz Plank, wasn't pictured with him either
Plank did attend the It Ends With Us premiere, and posted about it to her Instagram Stories. However, she didn't pose for pictures with Baldoni, and didn't tag him in any of her posts. What's more, they haven't released a new episode of their podcast, Man Enough, since mid-June.
So what's going on, exactly? Well, we still don't know. Perhaps this is some kind of Don't Worry Darling situation, and there were creative differences between Justin Baldoni and Blake Lively. Another theory about the possible It Ends With Us drama is that Baldoni's absence is part of a larger PR strategy, to emphasize that Baldoni plays the villain in this movie. Or perhaps Baldoni did something unsavory, leading his costars to distance themselves from him.