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Walmart has announced it will partner with Burger King in a strategic move that could have significant implications for both brands. The partnership entitles Walmart+ members to a 25% discount on all food ordered via the app at Burger King locations. The move intends to enhance the value of Walmart's subscription service while driving more traffic to Burger King franchises.
A Walmart+ subscription costs $12.95 per month or $98 per year. This membership includes free delivery from stores, fuel discounts and exclusive access to special offers and events. The collaboration strengthens the appeal of the retail giant's membership by adding a food service perk, positioning it as a competitor to Amazon Prime, which offers a broader range of benefits.
The partnership could pave the way for future collaborations between retail giants and fast-food franchises, offering mutual customer acquisition and retention benefits. Overall, the Walmart+ partnership with Burger King is a strategic alignment that benefits both brands and their franchisees, highlighting a trend towards cross-industry collaborations that drive consumer engagement and loyalty.
For Burger King franchisees, the partnership is a promising development. By tapping into Walmart's expansive customer base, Burger King locations could see increased foot traffic and sales, particularly from consumers already invested in a Walmart+ membership. The offer includes discounts on popular menu items, which could attract more customers, especially in an economic climate where value-driven decisions are paramount.
Several of the largest fast-food chains announced new value deals earlier this summer, mainly at the $5 price point, following months of stubborn inflation and complaints about rising prices. Burger King, which is revamping approximately 1,100 U.S. locations with a recent $300 million investment, launched its $5 Your Way Meal, which includes a Whopper Jr., Chicken Jr. or Bacon Cheeseburger with four-piece chicken nuggets, fries and a drink.
