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In the event you're into makeup or tapped into the TikTok magnificence zeitgeist, chances are high you've got heard concerning the Tower 28 concealer.
If not, you are in for a deal with. Regardless of being simply over 5 years previous, Tower 28 Magnificence has made a significant impression on the modern-day make-up panorama, having launched a number of bestselling, clear, and sensitive skin-friendly merchandise which have gone viral—and subsequently sold-out—again and again.
Glamour staffers and editors swear by their SOS LipSoftie Hydrating Lip Treatment Balm, SOS Daily Rescue Facial Spray, Bronzino Illuminating Cream Bronzer, and Glamour Beauty Award-winning SunnyDays SPF 30 Tinted Sunscreen Foundation.
Tower 28's Swipe Serum Concealer is equally beloved. Since launching lower than a 12 months in the past, it is already turn into a Sephora top-rated bestseller and received one other Glamour Beauty Award for Best Concealer in 2023. Clearly, Tower 28 Magnificence has earned it.
Want extra convincing? Forward, 5 Glamour editors with completely different pores and skin varieties and tones put the Tower 28 concealer to the check. Forward, see our sincere and unfiltered opinions.
1. Danielle Sinay, affiliate magnificence editor, carrying 5.0 EP
Even though I used to be born and raised in Los Angeles, it didn't happen to me that Tower 28 is LA-themed. The entire concealer shade names align with LA neighborhoods and Southern California cities. Shade EP is Echo Park, whereas BH and BU are Beverly Hills and Malibu. Cute, proper?However actually, the shades may very well be known as “garbage” and “sweat” and I would nonetheless be obsessed. This, is arms down, my absolute favourite concealer, and the one one I will use anymore. My oily, delicate, and acne-prone pores and skin tends to react poorly to comparable merchandise, however my pores and skin loves this one. It layers, blends, and builds seamlessly whereas providing long-lasting protection with out oxidizing or drying. It additionally by no means seems to be or feels cakey, even after I've utilized a number of layers on a few of my most stubborn cystic pimples.
This has turn into considered one of my prime 5 magnificence MVPs (most dear merchandise) and I've bought at the very least three of them this 12 months, since I prefer to hold one in my work bag, one in my make-up bag, and one at residence. I've already turned my sister onto this concealer and hope to proceed changing anybody who will hear any more.
2. Ariana Yaptangco, senior magnificence editor, carrying 9.0 MDR
I've heard all of the hype about Tower 28's concealer and now I lastly perceive. The components is so creamy and by no means ever cakey. I take advantage of the “three dot” technique (three dots of concealer utilized to my underneath eyes) and the serum-like components blends like a dream. It actually melts into pores and skin and hydrates the underneath eye space, because of elements like hyaluronic acid and centella asiatica leaf extract, nevertheless it nonetheless offers you the protection and brightening you are on the lookout for in a concealer. I'd positively use this in areas you need to loosen up, just like the underneath eyes, across the nostril and mouth, and the middle of the brow. Nevertheless, if I will an vital occasion, I will in all probability use one thing somewhat bit extra full protection for my pimples scarring and spots. However this works completely wonderful for each day and no-makeup make-up. It is turn into a staple in my make-up bag.
3. Perrie Samotin, digital director, carrying 9.0 MDR
I’ve talked about how unimaginable this new concealer to at the very least six completely different individuals since attempting it out, and I’ll proceed to extoll its many virtues to whoever needs to listen to about it. The model claims it glides on like a serum but has the buildable protection of an excellent concealer, and for as soon as the advertising and marketing copy is right. The consistency is hydrating and clean, and manages to really feel extra like skincare than cakey make-up, because of bouncy hyaluronic acid and reparative lysine. I discover that each one I want are just a few dots underneath my eyes, on my lids, round my nostril, and close to my mouth to attain a glowy, even face. Holy grail!
4. Monique Wilson, editorial assistant, carrying 15.0 SAMO and 17.0 SD
This concealer may be very light-weight, which I like. It additionally wore very well on my pores and skin all through the day and labored with my ordinary merchandise; significantly the Supergoop Protec(tint) and the Fenty Magnificence Eaze Drop Blurring Pores and skin Tint. Nevertheless, I am not an enormous fan of the comb applicator, as I choose a extra pointed and thick brush.
