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Constructing a various workforce might be a good way for companies to face out and infuse distinctive views into their work. In reality, this is likely one of the primary components that has made Tilted Chair so profitable. Learn in regards to the branding and advertising company and its workforce on this week’s Small Enterprise Highlight.
What the Enterprise Does
Affords promoting and advertising companies.
Co-founder Jamie Rodriguez instructed Small Enterprise Traits, “We’re one of the top branding, advertising and marketing agencies in Austin and beyond. We’ve worked with Red Bull, Amazon, Pearl Brewery, and the Pete For America presidential campaign.”
Enterprise Area of interest
Bringing collectively creativity and variety.
Rodriguez says, “All three of our partners are minorities, not by design, but just because that’s the way things worked out. Now, we’re proud to call Tilted Chair one of the most diverse and creatively staffed agencies in the land.”
How the Enterprise Acquired Began
With three hard-working companions.
Rodriguez explains, “I and my two co-founders all worked college jobs as we got the agency started in our respective living rooms.
“Our business story closely mimics the story of Kyle Mcdonald and his quest to trade a paperclip for a house. Our paperclip was a $225 brochure job for a local home inspector. Today, we’re working with blue blood brands and well-regarded local love marks. Not sure if we’re at a house yet, but…we’re close.”
Largest Win
Designing the web site for Pete Buttigieg’s presidential marketing campaign in 2019.
Rodriguez provides, “The DNC publishes marketing opportunities frequently, and we applied to brand Mayor Pete’s campaign. We were’nt selected for that, but we were selected to build the website. In less than 45 days, we went from nothing to the class-leading presidential campaign website being used and viewed by millions of Americans.”
Largest Threat
Going above and past to land a big challenge.
Rodriguez says, “Our first summer of existence, which was in 2010, we had an opportunity to bid on an anti-littering video campaign for the city of Austin. We didn’t have ANY of the requisite experience needed to even apply for the job.
“So, instead of packaging up storyboards and submitting our concept via printed documentation—like the rest of the applicants—we set aside a weekend and shot our concept ourselves on a Canon 5D in full 1080p HD. We went above and beyond, and it ultimately paid off: we were selected for the video shoot.
“If it hadn’t worked out, we probably would have ended up folding Tilted Chair and moving on with our lives. I personally probably would have ended up working at a bank… Instead, along with the contract came a shot of confidence and some liquid capital that indicated to us we should keep going. And keep going, we did!”
Lesson Realized
Work intently with purchasers.
Rodriguez says, “I would have learned to collaborate better, earlier. Meaning, our best engagements with our customers happen when we work as a true extension of their team, closely, and frequently. That’s a lesson that, perhaps, only experience could teach. But it’s the most valuable one I’ve learned in running this business.”
Firm Mascot
A moose named Darrell.
Rodriguez says, “Our third and longest-tenured office space had a big moose head in it named Darrell. We illustrated Darrell and used him as a brand graphic design asset, as he became the unofficial mascot of Tilted Chair.”
Favourite Quote
“When you want to succeed as bad as you want to breathe, then you will be successful.” – Eric “ET the Hip Hop Preacher” Thomas.
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Picture: Tilted Chair
