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First, synthetic intelligence (AI) got here for our jobs. Now, it’s coming for our beauty standards by the use of AI “content creators."
Solely digital renderings and not real people, AI-generated influencers have become influencers, brand ambassadors, and digital creators, amassing thousands of dollars in revenue through subscription-based content. Apparently, the next natural step was an AI beauty pageant.
Yes, really: Creator platform Fanvue, whose userbase includes both real creators and AI ones, announced the Fanvue World AI Creator Awards (WAICAs), the world’s first ever beauty pageant for AI-generated influencers. According to the brand, they've “seen exponential growth in AI-generated creators joining its platform since the end of 2023,” with “digital superstars” garnering hundreds of thousands of followers on their platform, Instagram, and elsewhere.
It’s true: Digital “models” Emily Pellegrini and Aitana Lopez, who're AI and never actual individuals, have a mixed 591 million followers on Instagram, real-life model offers, and hundreds of loyal subscribers who pay for unique content material. In line with FanVue, Lopez earns over $10,000 month-to-month, and he or she's removed from the one one: Fanvue’s Instagram feedback are inundated with hundreds of fellow AI-generated content material creators selling entry to their personal pages for a worth.
Remarkably, it is paying off. FanVue expects the “AI creator economy,” which they’ve helped pioneer, to exceed the $1 billion mark this yr. “This hasn’t been possible until recently, the technology simply wasn’t there,” a WAICA spokesperson tells Glamour. “With the help of monetization platforms such as Fanvue, there’s been exponential growth in AI creators entering the space, growing their fanbases, and monetizing the connections they’re building with their audiences.”
Therefore: the creation of the “Miss AI” pageant, wherein AI-generated contestants shall be judged on “some of the classic aspects of pageantry” and the “the talent and implementation of AI instruments used to create" the contestants. Additionally being thought-about is the AI creators’ “social media clout"—that means they’re not simply crowning essentially the most “lovely" avatar, but in addition essentially the most “influential."
