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As we have seen from the return of big hair, it-girlies are shifting away from quiet luxury-inspired magnificence, and are as a substitute embracing maximalism, sensuality, and “dark feminine energy."
Dark feminine energy (DFE) is, of course, more of a mindset. But according to users on Pinterest, whose 2024 festival trends data found that “dark feminine core” queries are rising forward of spring and summer season, the aesthetic consists of clothes like elegant corset clothes and leather-based pants whereas corresponding glam options red wine nail colors and smokey brown eyeshadow.
Translation? It is primarily an elevated tackle goth glam, grunge, and rockstar girlfriend vibes with a horny, sensual, and stylish edge, and it is all over TikTok and Pinterest.
“Dark feminine makeup focuses on creating a sultry, sexy, confident, and mysterious look” Mat Wulff, skilled make-up artist and Ulta Beauty Professional staff member, tells Glamour, pointing to supermodel Gabbriette as a chief instance. "It consists of black and funky impartial tones, smokey eyes, contoured options, and daring lips to realize this look."
There's additionally the unique darkish female vitality pioneer, provides Flynn Pyykkonen, founder and CEO of Make-up By Flynn: 1990s-era Angelina Jolie. This definitely lends credence to the numerous comparisons always made between Gabbriette and her DFE predecessor.
Nonetheless Elyse Reneau, govt director of world magnificence at Too Faced, believes Julia Fox is basically to thank for the development. “What I love about it is that it really embraces the ‘the girls who get it, get it’ mindset,” Reneau says. “Makeup is about self-expression and when I look at the dark feminine trend, it’s serving: ‘I don’t care about the male gaze.’ This makeup look is about feeling powerful and redefining societal perceptions of femininity.”
That is a key part as to why it is trending now, provides MAC Cosmetics senior make-up artist Michelle Clark.
“We have seen a rise over the last year in coquette, strawberry, sugar plum fairy and clean girl makeup, which all include shades of pink, glowy skin and an element of girlie and uber feminine softness,” she explains. ”It appears now that there's a must showcase the duality of female—that there's a mild and a darkness to every part."
It additionally serves as a brand new and inventive solution to embrace creativity and uncover one's personal individuality by means of make-up, says Pyykkonen.
“Dark feminine beauty says, ‘I am powerful, I am who I am, and I am confident,'" she says. “It has become popular on beauty TikTok and I think more people are willing to try the new look because it’s something different and stands out, and more people want to stand out.”
It additionally does not damage that so many so many celebrities have began embracing the type. Clark factors to Gabbriette, Alexa Demie, Rihanna, Megan Fox, Zoë Kravitz, and Lana Del Rey as “dark feminine energy icons,” whereas Pyykkonen equally cites Halsey and Beyoncé.
