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Netflix on Wednesday laid out plans to crack down on password sharing for accounts on its streaming platform, together with organising a major location and paying a number of dollars for an additional member.
The video-streaming large, which has estimated that 100 million world wide use a shared account, mentioned that members can now simply handle who has entry to their account, switch profile to a brand new account and nonetheless simply watch Netflix on their private units or log into a brand new TV.
“So over the past yr, we’ve been exploring totally different approaches to deal with this situation in Latin America, and we’re now able to roll them out extra broadly within the coming months, beginning in the present day in Canada, New Zealand, Portugal and Spain,” the corporate mentioned in a blogpost.
Members on Netflix’s normal or premium plan in lots of nations can add an additional member sub-account for as much as two individuals for a further C$7.99 ($6) a month per individual in Canada, NZD$7.99 ($5) in New Zealand, 3.99 euros ($4.28) in Portugal, and 5.99 euros ($6.42) in Spain, the corporate mentioned.
The corporate misplaced subscribers within the first half of 2022 amid stiff competitors from rivals, prompting it to look extra critically into password sharing and launching an ad-supported plan.
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