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Chloe Fineman. NÜTRL Vodka Seltzers
From comic to vodka seltzer sommelier! Saturday Night time Reside’s Chloe Fineman stars in NÜTRL Vodka Seltzer’s first huge advert marketing campaign as Günter, the model’s cheeky spokesperson.
The comic, 34, stated she was “intrigued” when the vodka seltzer model first got here to her and requested her to assist develop their new spokesperson.
“I had a ton of enjoyable working with the workforce to convey to life this wacky but immediately lovable vodka seltzer fanatic who appreciates the finer issues in life and is aware of what it takes to make a top quality drink,” she stated in a press launch.
Fineman additionally was drawn to the model as a result of she likes “easy drinks like vodka seltzers.”
“And I cherished the concept of Günter, this type of enjoyable character, and the slogan ‘Nütrl! The one with the umlaut!’ actually made me chuckle,” she advised Gear Patrol in a February 2023 interview. “And I believe I’m identical to a fundamental bitch and I like a easy drink, so I used to be identical to, ‘I can get behind this. Vodka, seltzer, actual juice, lets go.’”
The character of Günter has made it her mission to introduce the world to this scrumptious spirits-based seltzer. All through the marketing campaign, she seems in monochromatic seems with pops of shade to pay homage to NÜTRL’s actual fruit flavors and distinct aesthetic.
Fineman was initially drawn to the silliness of the marketing campaign and the joys of making her personal, distinctive character.
“The concept of Günter and the catchphrase have been already there, and I used to be like, ‘Oh, that is good, Günter is sort of a cousin to a few characters that I do,’” the California native stated in the identical interview. “So then it was actually enjoyable to improvise and type of create the ‘bizarre’ of this character and work out what makes this character wacky. We created the wig, created the outfit and it was a number of improv and making an attempt totally different humorous issues. We positively laughed on a regular basis, in order that was pleasant.”
Fineman and her writing companion, Casey Thomas, rehearsed dialogue with NÜTRL’s superior style and refreshingly easy recipe on the forefront of their narrative. The marketing campaign spotlights every of the model’s flavors together with Pineapple, Watermelon, Lemonade and Cranberry.
“It’s no secret that buyers are shifting away from over-engineered and over-complicated merchandise, however as a substitute are prioritizing high quality and style,” Marisa Siegel, VP of Advertising and marketing for NÜTRL stated in a press launch. “‘NÜTRL. The One with the Umlaut.’ marketing campaign completely encapsulates the assured simplicity of NÜTRl and the inherent high quality you get from its actual elements, all whereas displaying off the model’s tongue-in-cheek character.”
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