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For those who've ever been confused by the miniature bottles seemingly promoting Fireball, the favored cinnamon-flavored whisky drink, now present in fuel stations and supermarkets, you are not alone — and a bunch of plaintiffs are actually suing over the matter.
Citing two information articles mentioning that the bottles, whereas displaying the Fireball label, don't truly comprise whiskey, legal professionals representing Chicago plaintiff Anna Marquez are looking for unspecified damages in opposition to Fireball-maker, the Sazerac Firm.
Within the go well with, Marquez and her attorneys say the mini bottles, which promote "Fireball Cinnamon," falsely give shoppers the impression that the drinks are merely smaller variations of standard Fireball whiskey. The effective print on the bottles, which state the pictures are a “malt beverage with pure whisky & different flavors and caramel coloration,” is misleading as a result of it consists of the phrase "whisky," they wrote.
"When seen along with the Fireball distilled spirit model title, the label misleads shoppers into believing it's or accommodates distilled spirits," the go well with states.
On account of the false and deceptive representations, the go well with claims, the Sazerac Firm has efficiently marked up the value to a "premium" of $0.99 for the 50 milliliter bottles.
A consultant for Sazerac mentioned the corporate doesn't touch upon pending litigation, and referred an inquiry to the firm's Fireball Cinnamon FAQ web page.
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